Did you know that you can have a hand in crafting how your business is represented in your D&B report? After all, you — more than anyone else — knows your company inside and out. While D&B is tasked with gathering raw data, your hand is the one on the brush that paints a picture of who you are, what your company does, and how creditworthy your business can be.
When a DUNS number is generated, D&B creates a very generic credit profile based upon information that is readily available, whether that is provided by local, state, and federal agencies, third party resources, or autoreporting vendors and creditors. They lay down a white sheet of canvas for your non-specific business as it compares to others in your same area, same size, same age, and same industry.
But none of those businesses you are being compared to are YOUR business, and that's why it is so important that you have a hand in crafting a commercial credit report that fully represents your company's capability. Until you make the effort to sharpen the lines, your D&B report is not positioned to impact credit approvals, bids, interest rates, or anything else.
A perfect example...
I spoke to a woman the other day who has owned and operated her "computer clinic" for nine years. For every one of those years, her company has struggled to grow beyond where it first started. She had never been able to achieve any type of sustainable credit for her company, had never even looked at her D&B report, and had no idea what was in there or who (if anyone) was reporting payment history into the file.
When we checked, we found a D&B file that was created for her company at an old address she hadn't used for more than seven years. The phone number was wrong. She was not listed as a principal. There was no employee count. And her industry SIC code had her tagged as being in "Health/allied services" [????]... which means that whoever it was (at D&B) that created the original DUNS profile was either not fluent in American terminology or not smart enough to know the difference between a "computer clinic" and a "medical clinic".
[Shall we insert a seriously over-dramatic eye-roll here?]