Why Commercial Credit Isn't One-Size-Fits-All
If you have ever shopped for blue jeans, then you already know how many choices there are... and different labels and fabrics... whether you prefer boot cut, Capri, or wide-bottoms. Some prefer a clean, stiff denim with a tight crease, while others want a soft cotton mix... and let's not even get started on all the different shades of blue there are or if you prefer colors. And you already know that one size definitely does not fit all!
Building business credit is a lot like shopping for blue jeans. No two people's preferences or needs are exactly alike, and neither are their businesses. Even individual branch locations of the same franchise are going to have differing expenses, depending on location, staff, and the costs of operating on a day-to-day basis.
So why would anyone think the exact same vendors, suppliers, products, and services are going to fit each individual business the same way?
Because robotic one-size-fits-all credit-building is what's easiest and most profitable for their business, not yours... and requires no independent thought!
A cookie-cutter, one-size-fits-all strategy is profitable for credit enhancement companies who look at your business as a statistic — a number in a column on a profit-and-loss form — rather than focusing on what your business actually needs to get to your end goals.
In reality, D&B has made it a part of their practice to track patterns of suspicious behavior and the run-of-the-mill tactics that come and go like the seasons, so if the only vendors and suppliers you have are the same ones the guy next door has, you have just put yourself in D&B's cross-hairs... and that's NEVER going to be a good thing!
Companies who sell a one-size-fits-all strategy don't care about YOUR company, and they typically do more harm than good because they send a common message to D&B — that your business is only as credible as the others who have used that same technique (and most of those have proven themselves to be fraudulent or run out on their debts).
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If your business is legitimate, it deserves to be seen and judged on it's own merit. For D&B to do that, it expects to see a variety of vendors and suppliers that are geared specifically toward your company, your industry, your financial activity, your location, your size, and your capability to engage vendors, make purchases, and pay your bills on time.
If you have struggled to build business credit or fallen into the one-size-fits-all trap, and if you would like to move beyond those risky strategies, just give me a call. I'm here to help — 800-918-7505 ext 2