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Our Time To Shine Is Now

Updated: Feb 4, 2022

America will survive these strange days.  Our survival and recovery won't be easy or comfortable, but it will define us in much the same way these types of crises have defined generations before us.  In these uncertain times, there is one constant:

Crisis separates dreamers from doers.

Economist Milton Friedman once said, "When you have a time of crisis, what happens depends on what ideas are floating around, and what ideas have been developed, and thought through, and are made effective."

In other words — right now, while everyone else seems to be standing still and waiting to see how things will turn out — innovators will be charging forward. Head up. Back firm. Shoulders braced. Undaunted.  It's not that they are unafraid... They just understand that fear and uncertainty has motivated some of the greatest successes in our nation's history.

A crisis is an opportunity riding the dangerous wind. ~ Anonymous

One of my clients called this morning.  He said his wife went to college to become a teacher but her career took a different path.  She's talked about starting her own tutoring business for several years, but she's never taken the first step because she was "comfortable" where she was.  Her "comfort" was eliminated this week when her boss announced he was closing the doors for the foreseeable future due to the Covid-19 crisis.

Crisis creates opportunity. ~ Bruce Rauner

Instead of worrying about how long she would be sidelined or how they would survive, my client and his wife went online and registered her new business.  Instead of waiting to see whether she could collect unemployment, she launched an online tutoring service and started promoting her business to local parents who are worried their children won't be able to complete their studies this year.  Instead of printing copies of her resume, she ordered business cards and created her first Facebook ad.

In just a few hours time, she went from dreamer to doer — and we just ordered her new company's DUNS number.

There is energy and power in a crisis. ~ Andrew Cuomo

Small business owners are innovators.  We are doers.  We understand commitment and perseverance.  We are the ones who gave up a cushy 40-hour-a-week job in a high-rise to work 60-hours-a-week at a desk in the dining room.

We are the college student whose classes were cancelled so she became a personal shopper for her elderly neighbors.

We are the laid off vet tech who just became a professional dog-walker.

We are the unemployed chef who is creating gourmet meals and private restaurant ambiance in his apartment, enabling couples in his building to have a "date-night-out".

We are the out-of-work auto-mechanic who will come to your house to work on your car.

In times of crisis, it's wonderful what the imagination will do. ~ Ruskin Bond

This week has been very difficult for a lot of business owners.  Setting aside the growing number of illnesses and deaths we hear about every day, many business owners are going through some really hard times right now, having to downsize operations, reduce hours, lay off employees, or even temporarily shutter their businesses.  I hear the pain in their voices when they call, and then the hope that replaces it when we find a possible solution to get them through it.

In a time of crisis, we all have the potential to morph into a new "self" and do those things we've only dreamed about.  And at this moment — when we have the time to push ourselves to another level, the fear to drive us to another dimension, and the clarity to imagine what our possibilities are — now is when our greatness begins.


Every cloud that has a silver lining started as a cloud. ~ Me

If you have a small business idea you set aside and you are now ready to kick it into gear, let's see what we can do to make it a reality.


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