NOTE: This impacts many of the lessons below!
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How to access the D&B DUNSmanager® to submit updates or launch slow payment disputes.

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The D&B® Viability Rating


Many lenders and creditors who rely on D&B® analytic data are putting more emphasis on the D&B® Viability Rating when determining creditworthiness. The Unlike the D&B Rating most people are familiar with, the D&B Viability Rating breaks down a company’s creditworthiness and risk into 4 easy-to-understand scores.

The Viability Rating encompasses 75 major creditworthiness factors and rates your business under four separate scoring models: Viability Score, Portfolio Comparison, Data Depth Indicator, and Company Profile

  • The Viability Score assesses the likelihood that a company will go out of business within the next 12 months. This compares your business to all other US-based businesses within D&B®’s database.

  • The business is rated on a scale of 1 to 9 with 9 reflecting the highest risk and 1 being lowest risk. You will want your score to be as close to 1 as possible.

  • The Portfolio Comparison details the creditworthiness of your business compared to similar businesses within the same industry, size, and location, depending on how much actual data D&B® has on your business in the following four categories

  • Available Financial Data

  • Established Trade Payments

  • Limited Trade Payments

  • Firmographics and Business Activity

  • The business is rated on a scale from 1 to 9 with 9 reflecting highest risk and 1 being lowest risk. You will want your score to be as close to 1 as possible.

  • The Depth of Data Indicator is an assessment of the quantity and depth of the data that D&B® has in it’s database about your business, the data they used when calculating the above two scores. The business is rated on a scale that represents whether the strength of the data is based specifically about your business (solid or “predictive” data) or upon an average of other businesses in your same industry, size, and location (limited or “descriptive” data). Data comparison will be judged in the following categories:

  • Financial Attributes

  • Commercial Trading Activity

  • Firmographics

  • The business is ra